Packaging Design

MUZE

Previous Design

Challenge:

Reposition the brand within an increasingly competitive cacao market, creating packaging that not only elevated the visual identity but also clearly communicated the functional benefits of the new product line while reinforcing the brand’s social purpose.

How MUZE Grew 300% Online

“When we started MUZE, we knew we had a product story worth telling. But the market wasn’t hearing it. Then came the rebrand.

After the rebranding, we hit #1 on Trend Hunter. The Specialty Food Association named us Trend No. 1 at Fancy Food Show. International distributors started reaching out. PR conversations shifted from us pitching to them calling.

But what really validated our vision was the Beyond CPG selection—one of only 6 companies chosen in Winter 2025. It told us we weren’t just another chocolate brand. We were a movement.

The redesign didn’t just refresh our look. It repositioned how we think about our brand’s potential.”