All Case Studies
E-commerce Website Re-design

Dixie Grace

Previous Design

Challenge:

Currently, the homepage does not reflect Dixie Grace’s premium positioning. The amateur design and lack of visual cues connected to the peanut’s origins impact both brand experience and commercial performance.
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How Dixie Grew Online

Working with CPG Atelier was an absolute masterclass in creative alignment and execution. From the very first conversation, they understood the assignment with precision—grasping the look, feel, and emotional tone we wanted for our brand’s digital presence.
The homepage they developed not only matched our vision, it elevated it. Their ability to translate abstract concepts into a refined, modern, and intuitive design was impressive, and they delivered it with remarkable speed.
What stood out most was their instinctive understanding of our aesthetic. They captured the essence of our brand—warm, premium, and intentional—and transformed it into a website experience that feels both elevated and effortless. CPG Atelier works with a rare blend of artistry, strategy, and efficiency. We couldn’t be happier with the result.
Dixie Grace
Founder of Dixie Grace Boiled Peanuts

Impact:

Final Design

Strategy

A professional UX/UI redesign that elevates visual aesthetics and strengthens the premium identity. We implemented a modern visual direction, incorporating imagery that connects the product to its origins.
UX/UI Redesign
Brand Elevation
Premium Identity
Visual Direction

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