E-commerce Website Design

Toni's

Current Design

Challenge:

Translate Toni’s new premium identity into a modern e-commerce experience while preserving the heritage and authenticity of the family business.

How Toni’s Evolved Online

Working with CPG Atelier helped us transform Toni’s into a brand that feels ready for its next chapter. They understood how to preserve the history and artisanal character of our family business while bringing a more modern and premium vision to life.

The new website perfectly reflects the direction we wanted to take the brand. From the way our story is presented to how our products and packs are showcased, the experience feels clean, elevated, and easy to navigate.

CPG Atelier brought together strategy, design, and Shopify development to create a website that feels truly aligned with the new Toni’s. We’re thrilled with how the brand has come to life digitally.

Toni Shantz

Founder of Toni’s

Impact:

Brand Evolution:

A refined digital identity that brings Toni’s new premium positioning to life while preserving its artisanal heritage.

Storytelling:

A website experience that communicates Toni’s family history and creates a stronger connection with the brand.

E-commerce:

A streamlined Shopify experience that makes products and curated packs easy to discover and purchase.

Product Experience:

A clear product structure designed to showcase Toni’s offerings and create a more intuitive shopping journey.

Final Design

E-commerce Experience

A modern Shopify experience that brings Toni’s new premium identity to life while preserving its mid-west heritage. We created a clean digital environment focused on storytelling, product discovery, and a seamless shopping experience.

Shopify E-commerce

Brand Storytelling

Product Experience

Premium Identity