E-commerce Website Re-design

Muze

Previous Design

Challenge:

The previous website lacked visual identity and scalability, failing to convey MUZE’s premium and sensory brand essence. It also had unclear product presentation, poor user experience, and technical limitations that made navigation and conversions difficult.

From Brand Refresh to #1 on Trend Hunter

The redesign didn’t just refresh our brand—it fundamentally changed how the market perceives us.

We jumped to #1 on Trend Hunter, unlocked international distribution, and gained PR momentum that opened completely new business opportunities. We’ve now been selected to Beyond CPG as one of only 6 companies that entered in Winter 2025.

Carolina Pozo

Founder of MUZE

Impact:

Reaching #1:

Reaching #1 on Trend Hunter and unlocking international distribution.

Recognition:

Named Trend No. 1 at Fancy Food Show by the Specialty Food Association (sofi™ Awards).

Growth:

Secured international distribution opportunities and expanded into new markets.

Visibility:

Achieved significant PR momentum with increased media coverage.

Partnership:

Admitted to Beyond CPG – Winter 2025

Final Design

Strategy

We developed a modern and immersive website on Webflow with a custom CMS architecture, SEO and speed optimization, and functional storytelling. The new design communicates MUZE’s sensory appeal and scientific credibility, offering a smooth, intuitive, and visually rich shopping experience.

SEO & Speed Optimization

Custom CMS Architecture