cpgatelier.com

Built for CPG Founders & Fractional CMOs who demand
results

Agile Collaboration

In a saturated market where consumers easily switch brands, your visual design is your competitive edge.

Results That Scale

From early-stage to retail-ready, our process delivers consistent brand execution across every touchpoint and growth phase.

“The redesign didn’t just refresh our brand—it fundamentally changed how the market perceives us. We jumped to #1 on Trend Hunter, unlocked international distribution, and gained PR momentum that opened completely new business opportunities. We’ve now been selected to Beyond CPG as one of only 6 companies that entered in Winter 2025.”

Carolina Pozo

CEO & Founder MUZE Functional Chocolate

(Based in Brooklyn, NY)

Built for CPG Founders & Fractional CMOs who demand results

We help grow your CPG brand without breaking the budget.

Agile Collaboration

In a saturated market where consumers easily switch brands, your visual design is your competitive edge.

Results That Scale

From early-stage to retail-ready, our process delivers consistent brand execution across every touchpoint and growth phase.

Carolina Pozo

CEO & Founder

MUZE Functional Chocolate

(Based in Brooklyn, NY)

Your One-Stop-Shop for a Solid CPG Brand

EARLY-STAGE CPG

Pre-launch, founders with MVP or pivot

$5,000

Strategy & Brand

Visual Identity

Packaging

Website / Digital

Social Media

Pitch & Investor Deck

Support/Timeline

RETAIL READY

Growing brands or entering retail

$10,000

Strategy & Brand

Visual Identity

Packaging

Website / Digital

Social Media

Pitch & Investor Deck

Support/Timeline

COMPLETE REINVENTION

Complete rebrand or fundamental changes

$25,000

Strategy & Brand

Visual Identity

Packaging

Website / Digital

E-commerce (Shopify)
Mobile responsive
Pro CRO
Advance Integrations
SEO
Advanced Analytics
Subscriptions

Social Media

Pitch & Investor Deck

Support/Timeline

CUSTOM SOLUTIONS:

Build Your Custom Brand CPG Solution

Bundle Discount: Save 15% when you combine 3+ services

The CPG-Specific Advantage

Retail-Ready Design

We understand shelf impact, package hierarchy, and how to make your product pop in-store and online. Our designs pass the “3-second shelf test.”

Speed to Market

CPG moves fast. We deliver complete brand foundations in 3-6 weeks, not 3-6 months. Perfect for product launches and seasonal pushes.

Investor & Buyer Fluent

We create pitch decks that speak the language of investors and retail buyers—backed by data, focused on margins, and designed to close deals.

Community Connected

As proud sponsors of Naturally New York and BeyondCPG, we’re embedded in the NYC CPG ecosystem. We understand your challenges because we live them alongside you.

From Concept to Shelf: The MUZE Success Story

Challenge:

Reposition the brand within an increasingly competitive cacao market, creating packaging that not only elevated the visual identity but also clearly communicated the functional benefits of the new product line while reinforcing the brand’s social purpose.

Our Solution:

Results:

Named Trend No. 1 at Fancy Food Show by the Specialty Food Association (sofi™ Awards).
Secured international distribution opportunities and expanded into new markets.
Achieved significant PR momentum with increased media coverage.
Selected for Beyond CPG as one of only 6 companies admitted in Winter 2025.
Enabled brand expansion beyond traditional CPG categories.

How MUZE Grew 300% Online

“When we started MUZE, we knew we had a product story worth telling. But the market wasn’t hearing it. Then came the rebrand.

After the rebranding, we hit #1 on Trend Hunter. The Specialty Food Association named us Trend No. 1 at Fancy Food Show. International distributors started reaching out. PR conversations shifted from us pitching to them calling.

But what really validated our vision was the Beyond CPG selection—one of only 6 companies chosen in Winter 2025. It told us we weren’t just another chocolate brand. We were a movement.

The redesign didn’t just refresh our look. It repositioned how we think about our brand’s potential.”

Gabriela Pozo

Co-Founder, MUZE Chocolate (Based in Brooklyn, NY)

No. 1

FANCY FOOD SHOW  RECOGNITION

National Expansion

DISTRIBUTION & MARKET GROWTH

1 of 6

ADMITTED TO BEYOND  CPG – WINTER 2025

How MUZE Grew 300% Online

“When we started MUZE, we knew we had a product story worth telling. But the market wasn’t hearing it. Then came the rebrand.

But what really validated our vision was the Beyond CPG selection—one of only 6 companies chosen in Winter 2025. It told us we weren’t just another chocolate brand. We were a movement.

The redesign didn’t just refresh our look. It repositioned how we think about our brand’s potential.”

Gabriela Pozo

Co-Founder, MUZE Chocolate
(Based in Brooklyn, NY)

No. 1

FANCY FOOD SHOW  TREND BRAND

International Distribution

NEW MARKET GROWTH

1 of 6

SELECTED COMPANIES FOR BEYOND CPG ACCELERATOR PROGRAM – WINTER 2025

From First Call to Launch-Ready in 4 Simple Phases

We deliver complete brand foundations in 3-6 weeks,
not 3-6 months.

Discovery & Strategy

Week 1:

Creative Development

Week 2-3:

Execution & Build

Week 3-5:

Delivery & Launch Support

Week 6:

Need to move faster?

Because founders often face last-minute opportunities — from buyer meetings to investor pitches — we offer an expedited pathway for brands that need a faster-than-standard turnaround.

Schedule a call

Proud Partners of New York's Leading CPG Communities

Naturally New York

As sponsors of Naturally Network NYC, we support conscious CPG companies through education, networking, and resources. We’re not just designers—we’re active community members helping elevate the entire ecosystem.

BeyondCPG

We partner with Beyond CPG, New York’s leading accelerator focused on emerging consumer brands. This partnership keeps us closely connected to the local CPG ecosystem—helping our clients access mentorship, industry insights, and growth opportunities tailored to the NYC market.

Proud Partners of New York's Leading CPG Communities

Naturally New York

BeyondCPG

Join NYC's Fastest-Growing CPG Brands

Carolina Pozo

CEO & Founder MUZE Functional Chocolate

“As a Fractional CMO managing 5 CPG clients, CPG Atelier has become my go-to design partner. Fast, affordable, and they get it.” 

Mike Currie

Fractional CMO

When we started MUZE, we had a product story worth telling, but the market wasn’t hearing it—until the rebrand. After rebranding, we hit #1 on Trend Hunter, were named Trend No. 1 by the Specialty Food Association at the Fancy Food Show, and attracted international distributors. PR shifted from us pitching to them calling. Most importantly, being selected for Beyond CPG as one of only 6 companies in Winter 2025 validated we weren’t just a chocolate brand—we were a movement. The redesign refreshed our look and repositioned our brand’s potential.

Gabriela Pozo

Co-Founder MUZE Functional Chocolate

Join NYC's Fastest-Growing CPG Brands

Carolina Pozo

CEO & Founder MUZE Functional Chocolate

“As a Fractional CMO managing 5 CPG clients, CPG Atelier has become my go-to design partner. Fast, affordable, and they get it.” 

Mike Currie

Fractional CMO

Gabriela Pozo

Co-Founder MUZE Functional Chocolate

Transparent, Tiered, & Built for CPG Budgets

We know CPG margins are tight. That’s why we’ve built our pricing around three principles:

Good, Better, Best Tiers

Start where you are, scale when you’re ready. No judgment, just options.

Bundle & Save

Combine services for 15% off. Build your complete foundation at once and save.

Flexible Payment Plans

Monthly payment options available for packages over $5,000.

No Surprises

Fixed-scope pricing with clear deliverables. Revisions included.

Let's Build Something Shelf-Stopping Together

30-minute video call to discuss your brand, goals, and how we can help

mike@cpgatelier.com | 917 428 8558
Based in New Jersey, NJ
Serving CPG Brands Nationwide

Schedule a call

⏰ Only 2 audit slots available this month

FAQs

Common Questions from CPG Founders

Do you work with pre-revenue brands?

Absolutely. We have a Early Stage CPG specifically designed for founders in the concept or pre-launch phase. We understand that early-stage brands need to be capital efficient.

How quickly can you turn around a project?

Our standard timeline is 4-6 weeks for complete brand foundations. Rush timelines available for pitch decks (5-7 days) and single-service projects.

Can you help with both DTC and retail design?

Yes! We specialize in omnichannel brand design that works seamlessly online and on-shelf. We understand the unique requirements of both channels.

Do you offer payment plans?

Yes, we offer monthly payment options for projects over $5,000 to help manage cash flow.

What if I only need one service right now?

No problem. All our services are custom solutions. Start with what you need today, add more as you grow.

Do you work with Fractional CMOs who have multiple clients?

Definitely. We offer volume discounts and priority scheduling for Fractional CMOs managing multiple CPG brands. Reach out to discuss partnership options.

What makes you different from other design agencies?

We’re CPG specialists embedded in the NYC CPG community. We understand retail buyers, investor pitches, margin pressures, and the unique challenges of scaling consumer brands.

Can you help prepare us for investor meetings?

Yes. We create investor-ready pitch decks that have helped brands raise millions. We understand what investors look for in CPG brands.

BigCo Branding at Start-Up Prices for CPG Founders

What every CPG Founder needs to succeed in 2026

Strong Digital Presence

Differentiation Through Design

Budget Friendly Options

Built for CPG Founders & Fractional CMOs who demandresults

Agile Collaboration

Results That Scale

Built for CPG Founders & Fractional CMOs who demand results

Agile Collaboration

Results That Scale